GUIDELINES FOR USER PRIVACY PROTECTION AND USE OF COOKIES ON THE CKHOTELS A.S. WEBSITE

These Privacy Policy Guidelines (hereinafter referred to as the “Guidelines”) describe which personal data is collected or created (processed). These Guidelines describe the types of personal data we collect when you use our website and applications, as well as the way your personal data is used, shared and protected. You will also find here an explanation of the options that you have in relation to your personal data and how to contact us.

WHAT PERSONAL DATA DO WE COLLECT AND WHEN

You are always asked in advance to provide us with certain personal data. This personal data includes your:

• Contact details including name, e-mail, phone number and shipping address and billing address
• Account login information, including the name you use as your internet representation, password and a unique user ID
• Personal information such as gender, place of residence, date of birth, and purchase history
• Payment information or credit card information
• Pictures, photos, and videos
• Personal settings (preferences) including your marketing and cookie settings

We obtain additional personal information to enable certain features on our website and in applications or services.

• Information related to social networks, including data about identity / credentials and any information from your publicly available posts about our company or your communication with us

When interacting with our website and apps, data is automatically collected and shared with our company through the technology platforms that provide the given experience. For example, your web browser or mobile device may share certain information with our company as they communicate with the website or the apps. Such data includes:

• Device IDs, network access
• Cookies, IP addresses, reference headers, data identifying your browser and version, and web beacons and tags

INSTRUMENTS TO MANAGE WHAT WE COLLECT

When using our apps, we also inform you that we collect and use data, as part of standard permissions in app stores, mobile operating systems, and our experience with the application. We also ask you to give consent whenever it is needed.

In many cases, your web browser or mobile device platform will provide you with additional tools to control when your browser or device collects or shares specific categories of information. For example, your mobile device or web browser can offer tools to help you manage cookies or share location information. We recommend that you familiarize yourself with these tools that your device has.

WHY AND HOW DO WE USE (PROCESS) YOUR PERSONAL DATA

We use the personal information that we obtain about you in the following ways:
In order to keep our business running and to continue to improve our business, products and services.

The data you provide can be used for the purposes of our business. For example, when you purchase something, we can use this information for accounting, auditing, and other in-house processing purposes. Or, for example, we may use information about how you use our products and services to improve your user experience and also to identify (and troubleshoot) technical or service issues and manage our website and apps.

In order to protect our rights, property or safety, or the rights, property or safety of others.

We may also use the information about how you use our website and applications to prevent or detect fraud, misuse, illegal use and violation of our Terms of Use, and to comply with the orders of the court, state authorities, or conditions defined by applicable law.

For the purposes of general research and analysis

We use data about how visitors use our website, apps, and services to understand customer behavior or preferences. For example, information about how visitors search for and find products or services can be used to better understand how best to organize and present our products in the showcases of our stores.

OUR COMPANY CAN SHARE YOUR PERSONAL DATA:

with companies related to the Company for the purposes described above,

with third parties – providers of personal data processing services on behalf of our company, for example for processing payments and credit card / agenda /, sending and delivering, managing and servicing our data, distributing e-mail, researching and analyzing, brand management and product promotion; and for the purpose of administering certain services and features,

with other parties to the extent necessary to: (i) comply with, or comply with, the orders of state authorities, court rulings, or relevant legislation; (ii) preventing the illegal use of our website and applications or violating the Terms of Use of our website and applications and our Guidelines; (iii) defense against claims brought up by third parties; and (iv) helping to prevent fraud and fraud investigation (e.g. counterfeiting).

Personal information that we may have in relation to you may also be transferred in part or completely if our business or business assets are sold (including reorganization, spin-off, dissolving or liquidation).

Your sharing

When you use certain features for social networks on our website or in the apps, you can create a public profile that can include information such as your internet name, profile image, and the city where you come from.

Storing your data: We keep your personal data for as long as it is necessary to fulfill the purposes for which we have collected this data, unless otherwise provided in the applicable law.

Your rights related to your personal data: You have the right to withdraw your consent regarding our use of your personal data. You also have the right to request: (i) access to your data, (ii) modify it if the data kept by us are incorrect or inaccurate, or (iii) change or delete your personal data. You also have the right to object to the processing of your personal data on serious and legitimate grounds relating to your specific situation / your particular status. In cases where we have received your consent to process your personal data, you have the right to revoke this consent at any time. You also have the right to object to the processing of your personal data, including the possibility of refusing to use it for direct marketing purposes.

When using our website, our company receives and records information from your browser that may include personal data. To collect this data, we use a variety of procedures, such as cookies and pixel tags; this information may include your (i) IP address; (ii) a unique cookie identifier, cookie information, and information about whether your device has the software needed to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) type of operating system and its settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your steps on our Website, such as clicks, purchases, and preferences; and (ix) access time and reference URLs.

Through the website, third parties can also collect information using cookies, plug-ins, and third-party widgets. These third parties collect data directly from your web browser and their processing is subject to their own privacy guidelines.

We use cookies and pixel tags to track how our customers use the website, and to understand our customers’ preferences (such as choice of country and language). This enables us to provide our customers with services and to improve their internet experience. We also use cookies and pixel tags to obtain aggregate site traffic and communication data, to track trends and obtain statistical data to further improve our website. Basically, we use three categories of cookies on our website:

Functional: These cookies are required for basic site functionality and are therefore always enabled; including cookies that allow to remember you when you browse our website already during a single visit or, if you wish, at each visit. They help create shopping cart content and guide you through the payment process, as well as help in securing and complying with legal requirements.

Performance-improving: These cookies allow us to improve the functionality of our website by monitoring their use. In some cases, these cookies improve the response speed of your requests and allow us to remember your choices for that site. If you refuse these cookies, this may lead to recommendations being inaccurate and site traffic slowing down.

Social media and advertising: Social media cookies offer you the ability to link you to social networks and share content from our website. Ad cookies (third-party cookies) collect information to help better tailor advertising to your interests, on our website as well as elsewhere. In some cases, cookies also process your personal information. Rejecting these cookies may result in the display of advertising that is not so relevant for you, or the inability to effectively link to Facebook, Twitter, or other social network accounts, and/or not being able to share content on social media.

You can always change your preferences under the “Cookies Settings” section at the bottom of each of our website.

Legal regulations and our practices change over time. If we decide to update our Guidelines, we will place the changes on our website as well as in the apps. However, if we change the way we handle personal data in a significant manner, we will notify you in advance, or if required by law, we will ask for your consent before such changes are put into practice. We strongly recommend that you review and check our Guidelines regularly to make sure no changes have taken place.

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